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BluTV Profile Creation
BluTV Turkey’s first and largest local subscription
video-on-demand service which not only offers a wide range of local and international TV series, movies, shorts and documentaries but also provides live TV broadcasts.
Project Brief & Overview
There are two main metrics in BluTV. Increasing annual subscription and content viewing time. Profiles allow people who live together in a single household to have their own personalized BluTV experience. As BluTV Product Team, we want to increase the viewing time of the content with personalized profile suggestions.
My Role
- Analyzing the needs and determining the strategy with the product team.
- The sole designer responsible for end-to-end UX / UI process.
- Completion of the project with the software developers.
- Follow up after publication.
Design Thinking Process
Discover
Learn about user
Define
Determine features
Ideate
Brainstorm solitions
Prototype
Design and simulate
Test
Validate with users
Discover
I interviewed different groups of 16 users to understand and empathize with user needs. We have a test list of those who want to meet on BluTV. I wanted to interview these participants for 15 minutes. We also gave a 3-month BluTV coupon as a gift. I worked to better understand the BluTV user experiences. I asked questions before starting the project. Do you share your BluTV account? Who do you share with? Do you use the watch list and watch where you left off feature?
Define
I defined the results of the user interviews in the define step. I analyzed the needs of the user and company team. There were two main groups, adults and children.
We discussed with the product team why the profile is needed, what customization features are needed, and the security step. I created benchmarks, user personas and comparative analysis.
• Personas
Persona 01
Student
Persona 02
Worker
Persona 03
Family with Children
Persona 04
Old Family
• Comparative Analysis Brands
Ideate
We held a meeting with the product team according to research and user needs. I started by creating general needs. Then we prioritized these needs with MVP. The product team smashed these things up and created the board in the Jira. During the working process, I made the designs with Figma. We concluded product team discussions with FigJam and Miro. We contacted with the Slack and GoogleMeet. We followed the works on Jira Confluence as the Developer, Product and Design teams.
• Application and Programs
• Conclusions and Decisions
- Profile experience will be the same in all web, app and tv applications.
- User can create a maximum of 5 profiles.
- User will be adding their own profile, default child profile and profile after register and login.
- Each profile will have a personal watch list.
- Adult profiles can be pinned.
- Avatar picture may change on adult profiles. The visual design team will work on the profile images.
- There will be a restriction for the child profile. The child profile will only contain children's content.
- The first profile will be the admin profile. The administrator profile cannot be deleted. Only the administrator profile can do subscription operations.
- Adult profiles, there will be profile image, username, child profile, parent setting, delete profile features.
- Child profiles, it will be username and delete profile.
- An account password will be required for pin deletion, pin change, profile deletion.
- Autoplay, subtitle settings, skip intro features can be added to the next phase.
• Site Map
Prototype
After the ideate step, I started the design with the sitemap. I made wireframe sketches. Then I started working on the designs to be able to test them. These prototypes can be shared and tested within the team itself, in other departments or on a small group of people outside the design team. By the end of the Prototype stage, the design team will have a better idea of the product’s limitations and the problems it faces. They’ll also have a clearer view of how real users would behave, think and feel when they interact with the end product.
• Wireframe
I started mobile first wireframe design. Then I worked for IOS, Android app, Desktop Web, SmartTV and AppleTV. After the wireframe was completed, we had another meeting with the developer and product team.
• Visual Design
As a team, we made pre-design decisions with Wireframe. I worked on Desktop, mobile, Android, IOS, SmartTV and AppleTV designs. Before transferring these designs to the developer team, I organized user testing on the prototype.
Test
I conducted remote testing with a total of 18 users. I did these tests with ''lookback.com''. I made edits before submitting the final design.
Testing was completed with a small group before sharing the profile feature to all users.
In the user test results, the needs of the users were listed. These needs are listed.
Final of the Project
• Color Palette
• Typography Web, IOS, Apple TV
• Typography Android
• Typography Smart TV
• Results
• MVP plan created. In phase 1, user profile creation, avatar changing, pin creation, parental control and child profile feature were added according to user needs. In the phase 2 plan, it is planned to add features such as profile-specific autoplay, skip the intro, subtitle settings.
• With the profile feature, the rate of creating a personal watch list increased by about 8% in 3 months.
• With the child profile, the rate of watching children's content has increased.
• Complaints about parental control content to the customer representative have ended.
• User experience, hotjar, google analytics results continue to follow.
• I wrote an article about the profile feature in medium. Read Article
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